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Channel Shapes

Use the same core rules everywhere. Change the shape to fit the channel.

Facebook

• 150-400 words
• 1-2 paragraph breaks
• 1 link max
• end with one ask
• do not argue in circles in comments

Substack note

• one point
• punchier opening
• more personal voice is fine
• 1 link max
• close quickly

Substack post

• usually Frame A or Frame G
• include what good looks like
• include related reading
• more room for personal framing than the site

Blog / site

• more evergreen
• more structured headings
• more receipts
• fewer “I” statements unless they add real value

Notes / internal drafts

• rough is fine
• mark unknowns plainly
• use receipts stubs instead of pretending certainty

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